Our purpose is simple: to educate and inform via the complete dissemination of the latest scientific and technological research.
Too often, research published by "for-profit" news agencies is diluted to make room for their primary goal: profit through advertising. Readers are forced to navigate a maze of distractions to reach the end of an article. The agency's goal is to pull you away from your objective—learning—and steer you toward a revenue-generating ad.
When information is filtered or incomplete, readers lose valuable details. Worse, they may make critical decisions based on what they thought they had learned.
Science news agencies have an obligation to present information completely and intact, exactly as the source intended. The writers of these releases usually work closely with, or are part of, the research teams. They are on the "Scientific Frontline." Their insight cannot be duplicated, and they deserve the respect of having their work preserved.
Science news reporting has become a "fast food" service; we intend to remain a "gourmet restaurant."
This decline in quality is driven by the game of traffic metrics. News agencies chop articles into bite-sized pieces to serve them up quickly, hoping to score clicks and advertising dollars. Science reporting should not be part of this game. We believe readers should demand quality over speed.
At Scientific Frontline, we contact researchers daily to collect the latest data, clarify conflicting reports, and gather details open for public disclosure.
Our dissemination of research remains complete. Aside from minor editing to improve presentation and navigation, what we present is complete, accurate, and up to date.
We may not have it all, but what we do offer is simply done right.
Our funding is supplied by donations from our readers. We made a promise from the beginning to our readers regarding "no advertising" and have maintained steadfast.
Heidi-Ann Fourkiller
Director
Scientific Frontline®
SFL ORG. Educational News Network
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