U-M researchers aim to bring humans back into the loop, as AI use and misuse rises Image Credit: Gerd Altmann |
Artificial intelligence is dominating headlines—enabling new innovations that drive business performance—yet the negative implications for society are an afterthought.
How can humans get back into the loop in the quest toward a better society for all?
A trans-Atlantic team of researchers, including two from the University of Michigan, has reviewed information systems research on what’s known as the “Fourth Industrial Revolution” and found an overwhelming focus on technology-enabled business benefits.
The focus means far less attention is being paid to societal implications—what the researchers refer to as “the increasing risk and damage to humans.”
“We’re talking about AI the wrong way—focusing on technology not people—moving us away from the things we want, such as better medications, elder care and safety regulations, and toward the things we don’t, like harmful deepfakes, job losses and biased decision making,” said Nigel Melville, associate professor of technology and operations at U-M’s Ross School of Business and design science program director.