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| (L-R) Postgraduate researcher Maja Cullen, teaching assistant and researcher Devon Docherty, and Dr Carol Jasper Photo Credit: Courtesy of University of Stirling |
New research has deepened our understanding of why pescatarians choose to eat fish but not the meat of land animals.
The perceived distance between marine life and participants in the study was a key factor, researchers in the University of Stirling’s Division of Psychology found.
The team, consisting of Maja Cullen, Devon Docherty and Dr Carol Jasper, used the construal-level theory of psychological distance to investigate further how this distance is created and how this might be experienced.
The theory argues that we interpret people, animals, objects or situations differently depending on how much we know about them.
Dr Carol Jasper, co-author of the study, said: “When we do not know much about someone or something we think of it in more abstract and general terms because we lack information.
“For our sample of pescatarians, this meant that they felt less emotionally connected to marine animals than they felt to land animals with whom we share some more obvious similarities.


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